There's more to Web site design than meets the eye...
Many Web designers don't
design Web pages with the search engines in mind. They are only concerned
with the overall look. Although what visitors see is very important, the
overall look is only the tip of the iceberg when it comes to achieving top
search engine placement. Unlike human visitors, search engines "see" beneath
the surface—the specific HTML source code. This is where your page design can make or break your search engine placement.
Local Search
- 63% of U.S. Internet users (or approximately 109 million
people) performed a local search online in July, a 43% increase vs.
July of 2005.
- 30% of local searches in July were conducted through Google
sites, followed by Yahoo! (29%), Microsoft (12%) and Time Warner
(7%).
- Nearly 60% of searchers are looking for a restaurant or
something entertainment related, such as theater, theme park or
attraction for sightseeing.
- 52% were searching specifically for a business phone number or
address.
- 41% were looking for information on a local service in their
borne area including car rentals, dry cleaners or lawyers.
--
comScore,
September 2006 |
Search engine optimization, also known as search engine
positioning, is the process of developing Web pages that incorporate
critical design elements used by the search engines to determine which pages
are listed at the top of the results for a given keyword or keyword phrase.
Since very few individuals look beyond the top 30 sites in the search
results, without optimization your site will be lost among the millions of web pages seldom if ever
visited by your potential customers.
To design Web sites that rank in the top search engine positions it's necessary to:
-
Understand the design elements used by the search engines to determine page ranking.
-
Choose the right keyword phrases.
Click here for a free trail using
WordTracker—a tool used to identify the
keywords people use when they search and the keywords popularity.
-
Incorporate the right mix of these critical design elements for "search engine
friendly" pages that achieve the highest possible ranking for a relevant keyword phrase.
-
Write site copy that improves search engine rankings and
converts visitors to customers.
| Impress both the search engines AND your site visitors! |
|
 |
Karen Thackston's book "How to Increase Keyword Saturation Without
Destroying the Flow of Your Copy" contains specific examples on how to get more keywords into
your copy without making it sound like a marketer's worst nightmare.
Follow the instructions with examples to maximize your copywriting
efforts by implementing these proven methods.
Price: $39 Buy Now
(Immediate Download PDF eBook) |
Do It Now Or Do It Later...
Developing Web sites with the search
engines in mind is what separates Bella Vista
Web Services from other Tucson Web design firms. By implementing search
engine optimization techniques from the start, Bella Vista Web Services has
developed an impressive track record for
designing sites that place high in the search engine listings. Designing
with the search engines in mind from the start is the best approach.
Search engine optimization can
be performed after a site is built, but it requires moving your site to
Bella Vista Web hosting and being willing to make changes to your Web site
pages.
The Bottom Line
Designing for the search
engines isn't as important if your company's Web site address is Toyota.com or your marketing budget
supports online marketing models such as pay per click and sponsored listings
as well as other traditional marketing techniques such as print, radio and
television to drive potential customers to your Web site. The good news is that your
Web site's online presence can be just as visible as a well-known company by paying
particular attention to your page design.
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520-296-9900
Bella Vista Web Services, LLC
8802 E. Broadway Blvd., #148
Tucson, Arizona 85710
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